Heineken® unveils UEFA Champions League ‘fandom’ experience in Kenya
New marketing campaign features in-bar match viewing experiences in Nairobi and other cities, and seeks to connect football fans with new friends Beer brand Heineken® through Kenya Wine Agencies Limited (KWAL) has launched a marketing campaign dubbed Fans Have More Friends in Kenya with a series of UEFA Champions League (UCL) fan events lined up in Nairobi, Mombasa, Kisumu and Nakuru. The campaign seeks to encourage football fans to make new friends and connect with each other while cheering their favorite teams thus transforming match viewing experiences from a passive affair into vibrant social events around shared conversations about football and life. The UCL fan events hosted by Heineken® kick off in Nairobi this week as Bayern Munich take on Real Madrid on Tuesday in the UEFA Champions League quarter finals in Madrid. Other events will be held in Mombasa, Nakuru and Kisumu at later dates, with the last event on May 31, 2026 when the...