The Nairobi Hospital Hosts Magical Kenya Medical Tourism Forum

Nairobi, March 26, 2025 – The Nairobi Hospital hosted key stakeholders, including hospitals, medical specialists, hospitality and travel partners, as well as government and county representatives, for the Magical Kenya Medical Tourism Forum at its Amphitheatre facility.

The forum, organized by Magical Kenya and the Kenya Tourism Board, provided a platform for discussions for growth opportunities, challenges, and the role of medical professionals, hospitals, and travel partners in enhancing Kenya’s competitiveness in the global medical tourism sector.

According to Ken Research, a global market research firm, the global medical tourism market is expected to surpass Sh5.2 trillion ($40 billion) by 2025, driven by factors such as an ageing global population, increasing healthcare disparities, and advancements in medical technology.

The Ministry of Health reports that Kenya attracts an average of 5,000 medical tourists annually, primarily from neighboring countries. While this growth has largely been organic, stakeholders are now seeking to structure and formalize medical tourism efforts for sustainable expansion.

Speaking at the event, Mr. Samuel Odede, OGW, Director of Medical Services & Research at The Nairobi Hospital, emphasized Kenya’s potential to attract international patients seeking high-quality healthcare services.

“Kenya is proud of world-class medical facilities, skilled specialists, and advanced healthcare infrastructure. By fostering collaboration between the tourism and healthcare sectors, we can develop a thriving medical tourism industry that not only boosts our economy but also enhances healthcare services for both local and international patients,” said Mr. Odede.

During the forum, the Kenya Tourism Board outlined its Medical Tourism Strategy, highlighting key focus areas and proposed initiatives to enhance Kenya’s visibility as a trusted healthcare destination. A panel discussion, moderated by Mr. Muthuri Kinyamu, CEO of Accessible Travel, provided a platform for government officials, medical experts, and industry leaders to share insights and recommendations.

The forum concluded with a summary of key takeaways and actionable next steps, emphasizing the need for enhanced marketing efforts, improved regulatory frameworks, and strategic partnerships to drive medical tourism growth in Kenya.

As the host venue, The Nairobi Hospital reaffirmed its commitment to advancing medical excellence and providing top-tier healthcare services to international patients.

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