Treasure Communications Partners with Generation Kenya to Launch MD Leadership Program for Marketing Sector Transformation

Nairobi, Kenya — Monday, 15th September 2025 – Treasure Communications Limited, a leading marketing and communications agency serving Eastern Africa & the Middle East has announced the launch of a transformative new initiative in partnership with Generation Kenya — the MD Leadership Program. This groundbreaking capacity building program is designed to develop a new generation of marketing leaders by equipping senior professionals and emerging executives with world-class leadership techniques, strategic management tools, and sector-specific insights.
The MD Leadership Program is aimed at addressing a growing need for high-impact leadership within Kenya’s fast-evolving marketing and advertising landscape. With a strong focus on talent growth, skills exchange, and executive development, the initiative is set to redefine how leadership is cultivated within the industry.
"This program represents a bold step towards the future of leadership in marketing. As the sector continues to innovate and expand, at Treasure, we must ensure our leaders are prepared to navigate complexity and lead strategically and with purpose. Partnering with Generation Kenya allows us to not only scale our impact but also ensure thomunications Limited.

The initiative will incorporate both global best practices and localized insights, ensuring that participants are not only globally competent but also contextually grounded. Through executive workshops, mentorship programs, peer-to-peer learning, and immersive leadership labs, the MD Leadership Program seeks to accelerate professional growth while fostering collaboration across the industry.
Speaking on the program, CEO of Generation Kenya, Corrinne Ngurukie-Yamo, said, "At Generation Kenya, our mission is to empower young people through skill development and employment opportunities that transform lives and communities. Guided by our vision of a thriving Kenya where youth lead prosperous, inclusive economies, we are passionate about building sustainable employment pathways and closing the skills gap in key sectors. Our collaboration with Treasure Communications on the MD Leadership Program is a natural extension of this mission. By investing in the leadership layer of the marketing ecosystem, we’re creating ripple effects that will uplift entire teams, agencies, and the broader creative economy."
This initiative becomes a key milestone and industry shift within Kenya’s marketing sector, where capacity building has gradually evolved from individual development structure towards a holistic and inclusive model around improving the level and quality of corporate governance across the region.

The MD Leadership Program begins accepting applications immediately, with the first cohort set to graduate in June 2026. More information about the application process, selection criteria, and curriculum will be made available through Treasure Communications and Generation Kenya’s official platforms.
 

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