Tusker Oktobafest Kicks Off Nationwide Celebration, Unveiling Kulture Experience for Nairobi Fans

Kenya Breweries Limited (KBL) has officially launched the highly anticipated sixth edition of its annual beer festival, Tusker Oktobafest,

promising an expanded nationwide celebration of Kenyan beer and culture. The launch

event, held on Thursday, 25th September at the Tusker Brew House, gathered media,

influencers, and performers for an industry night that set the stage for a month of vibrant

festivities.


This year, Tusker Oktobafest embraces a deconstructed, nationwide approach, bringing the

celebration closer to beer lovers across Kenya. The festival will kick off with a special treat

for Nairobi fans: a nostalgic "Kulture" experience at Carnivore Grounds on October 4th,

featuring a throwback to 2000s Kenyan music.

Addressing the attendees, Marketing Manager Mark Mugisha outlined the brand's vision for

this year's festival. "In the six years of providing a platform to celebrate Kenyan beer and

culture, we have built a phenomenal property with Oktobafest," he stated. "Even as the

brand evolves and the format varies to meet the needs of our consumers, our commitment

to celebrating how we do beer and culture remains unwavering. This year, we are taking the

festival to our consumers, allowing us to truly meet them where they are and deepen our

social and economic impact across the country."

The Ag. KBL Commercial Director, Edward Kimathi, also spoke, highlighting the business

strategy behind the new format. "This year's deconstructed approach is about creating

richer, more authentic experiences that resonate with our consumers," he said. "It also

allows us to open up our value chain to a wider network of local service providers and

talent. As a proud Kenyan brand, KBL remains committed to growing and supporting the

local economy."

The launch event provided a first glimpse into the festival’s exciting calendar, which will

feature a series of regional events designed to offer unique, localized experiences:

 Nairobi Edition: October 4th at Carnivore Grounds

 Rift Edition: October 11th at Tamasha, Eldoret

 Coast Edition: October 18th at New Big Tree, Bamburi

 Lake Edition: October 25th at Atella Beach Resort, Kisumu

 Mountain Edition: November 1st at The Stinger Lounge-Kinyuki, Nanyuki


In addition to the main festivals, Tusker Oktobafest will be supported by over 200 on-trade

activations nationwide. Beer enthusiasts can also look forward to flash sales and exciting

discounts on their favourite KBL beers, including lagers, stouts, ciders, and malts. These

exclusive offers will be available on ke.thebar.com and through select e-commerce partners.


Tusker Oktobafest is East Africa's biggest beer festival and Kenya’s only mainstream festival

celebrating vibrant local culture. Conceptualized in 2019, Oktobafest offers a diversified and

exciting beer experience, proudly complemented by entertainment from homegrown talent

across Kenya and East Africa. Now in its 6th year, the festival has delivered countless

memorable experiences, allowing attendees to enjoy over 10 beer varieties from Kenya’s

leading brands, including Tusker Lager, Tusker Malt, Tusker Lite, Tusker Cider, Guinness,

Balozi, Manyatta, WhiteCap, WhiteCap Crisp, and Pilsner.

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