itel Names First Millionaires in Ksh 1.2 Million “Shinda Mamilli na itel” Campaign

By John Toris 

The excitement surrounding itel's massive consumer reward campaign, “Shinda Mamilli na itel,” has reached a new high as the brand announced its first two major winners. Each of the lucky customers has been awarded a life-changing Ksh 200,000, marking a triumphant start to the campaign that promises to create more millionaires in the weeks to come.
The “Shinda Mamilli na itel” initiative, which translates to "Win and Enjoy with itel," is a nationwide promotion designed to appreciate loyal Kenyan customers. With a total prize pool of Ksh 1.2 million in cash and a variety of amazing gifts, the campaign also encourages new users to experience itel’s latest range of affordable smart devices.

The two inaugural winners secured their fortunes by simply purchasing the newly launched itel devices from authorized retail outlets across the country. Upon purchase, they received a raffle ticket, which they filled with their details to automatically enter the weekly draw.

In a move to foster transparency and public engagement, itel hosted the raffle draw live on its official TikTok channel. The live session allowed customers and fans to witness the selection process in real-time, share in the winners' joy, and build anticipation for future draws, which are scheduled for every Tuesday.
The promotion features a range of newly launched products, ensuring there is an option for every budget. Qualifying devices include:

· itel Super 26 Ultra (256 + 8) at Ksh 20,499
· itel A90 at Ksh 9,999
· itel QLED Smart TV L4360N at Ksh 16,099
· itel City 100 (128+ 6) at Ksh 11,199
· and other selected models.

The campaign, which reflects itel's mission to democratize technology, has quickly gained traction across Kenya, combining the appeal of quality, affordable gadgets with the thrill of potentially winning big.

With the promotion running until December 22nd, 2025, many more Kenyans stand a chance to win. Customers are encouraged to purchase a qualifying device from an authorized itel retailer, carefully fill out their raffle ticket, and tune in to the weekly TikTok Live sessions to see if they will be the next lucky winner announced.

itel is a leading global provider of affordable and reliable smart life products.Founded in 2007, the company operates in over 50 emerging markets across Africa, Asia, and Latin America. With a portfolio that includes smartphones, feature phones, TVs, and home appliances, itel is dedicated to making advanced technology accessible to first-time users and youth.

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