Rush Burgers Makes Kenyan Debut as Latitude59 Opens with a Global Taste Twist

By Steve El Sabai

Estonia’s celebrated Rush Burgers officially made its first public appearance in Kenya today, adding flavour and excitement to the opening of the Latitude59 event in Nairobi. The debut introduced a fresh, global inspired twist to the city’s fast growing food scene, blending Estonian culinary precision with rich Kenyan ingredients.

Kaspar Jogeva, the founder and general manager of Rush Burgers, shared the brand’s journey and vision. He explained that Rush is built on a decade of experience drawn from Turbo Burgers and VLND Burger in Estonia, the latter ranked among the top five burger joints in Europe. After teaming up with the founders of VLND and Turbo Burgers, the team created a unique brand tailored for the African market.

Kaspar said the team kept its philosophy simple. Instead of long menus that overwhelm both chefs and customers, Rush focuses on a short, perfected selection of four burgers, fries and drinks. He noted that it took ten years to refine their recipes, ensuring unmatched speed, flavour and consistency. Their cooking method allows them to prepare a full burger in two minutes and thirty seconds, enabling deliveries within fifteen to thirty minutes across Kilimani, Kileleshwa and Lavington.

He also pointed out a common trend in Nairobi’s food industry where restaurants have broad menus. He questioned how chefs can master all those dishes and noted that most only excel in a handful, with the rest falling short. Rush has solved this through strict internal procedures perfected over a decade in Estonia, ensuring the same taste every single day.

Rush Burgers’ first Kenyan store is now open in Kilimani, a location Kaspar says offers an ideal base for fast and efficient delivery. Bolt Food has partnered with the brand by offering a twenty percent discount during the first month. The pricing strategy is deliberate. Kaspar observed that many burgers in Nairobi are expensive yet fail to meet expected quality. Rush aims to change that by offering a burger at KSh900, and a full meal with fries at KSh1200 including delivery, with promotions occasionally pushing the price below KSh1000.

Kaspar’s decision to launch in Kenya was shaped by his time in East Africa. Having lived in Uganda and visited Nairobi multiple times, he admired the diversity of the city’s food culture but felt the burger and fries segment lacked fresh innovation. He believed Nairobi deserved an accessible, world class product at a fair price, which led to adapting the intellectual property of VLND and Turbo Burgers to create Rush for Kenya.

Latitude59 guests are now sampling Rush Burgers during the ongoing soft launch ahead of the official opening of their Timau Plaza outlet this week. Earlier this year, a Kenyan business delegation visited Turbo Burgers in Estonia, sparking an unexpected culinary bond between the two countries.

Rush is now building on that connection by combining Estonian precision with Kenyan potatoes and fresh produce. Kaspar said the launch is more than a business expansion. It is a cultural exchange grounded in creativity, flavour and the vibrant spirit of Nairobi. The brand also plans to integrate into the city’s arts, lifestyle and cultural spaces, ensuring it feels authentically local despite its European roots.

With the official opening of Latitude59, Rush Burgers has added energy, colour and a bold new flavour to Nairobi, stepping confidently into the market with a promise to elevate how the city enjoys its burgers.