TVS Motor Launches TVS Apache RTR 180 in Kenya, Marking a New Era for Performance Biking

By James Nyaigoti,

TVS Motor Company, a global leader in two and three-wheeler manufacturing, has unveiled the TVS Apache RTR 180 in the Kenyan market, strengthening its long-standing partnership with regional distributor Car & General.
The launch represents a major milestone for the Kenyan motorcycle industry, introducing a machine shaped by two decades of race-bred engineering, cutting-edge technologies and a global community of over 6.5 million riders across more than 60 countries. The arrival of the Apache RTR 180 brings TVS Motor’s “Track to Road” philosophy to Kenya—translating racing performance into everyday riding for urban enthusiasts.

A Fusion of Power, Precision and Racing Heritage

The TVS Apache RTR 180 is built on 43 years of TVS racing legacy, combining precision handling with advanced engineering. The motorcycle is powered by a 177.4cc high-performance engine, delivering 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM.

The model features:

Race-tuned adjustable suspension

Front and rear disc brakes

Beast-inspired LED headlamp

Wider rear tubeless tyre

5-speed gearbox

With these enhancements, the Apache RTR 180 sets a new benchmark in its class, offering an exhilarating yet controlled ride for both city commuting and off-road trails.

Strategic Moment for Global Expansion

The motorcycle’s debut comes shortly after TVS Motor’s impressive showcase at the EICMA Motorcycle Exhibition in Italy. The company says the Kenya launch is part of a broader strategy to deepen its global footprint, expand into new markets, and deliver world-class engineering across regions.

Kenya: A Key Market for TVS Motor

Speaking during the launch, Mr. Peyman Kargar, President – International Business at TVS Motor Company, said:

“Kenya is central to TVSM’s continental ambitions, given its role as a regional commercial hub and its influence on motorcycle culture across East Africa. The nation’s growing community of discerning riders and evolving urban infrastructure make it the ideal market for the Apache’s debut.”

He noted that the new RTR 180 is designed to meet the aspirations of Kenyan riders seeking premium, performance-oriented mobility solutions that combine power, comfort, durability and efficiency.

Car & General Welcomes New Milestone

Mr. Vijay Gidoomal, CEO of Car & General, described the launch as a significant step in shaping Kenya’s motorcycle landscape.

“Our partnership with TVS Motor Company grows stronger with this introduction. The TVS Apache RTR 180 is ideal for young riders looking for a dynamic daily ride. Its advanced performance, fuel efficiency and comfort will offer an excellent balance for both city and rural terrain. We believe this model will accelerate the growth of the premium motorcycle segment in Kenya.”
The Apache RTR 180 will be available across 12 Car & General dealerships, priced at KES 269,990, and offered in four colour options: Pearl White, Matte Blue, Gloss Black, and Matte Grey.

Strengthened by Deep R&D and Global Innovation

TVS Motor has placed research and development at the centre of its growth strategy. The company has expanded its R&D investment from ₹495 crore in FY 2022–23 to a record ₹1,025 crore in FY 2024–25, demonstrating its commitment to building smarter, cleaner and more connected mobility solutions.

This progress is driven by a team of over 2,000 engineers, designers and IT specialists, reinforcing the company’s focus on innovation, sustainability and next-generation mobility.

A Global Brand with Growing Influence

TVS Motor is recognised worldwide for engineering excellence and sells products in more than 90 countries across Asia, Latin America and Africa. Its Apache series continues to redefine performance motorcycles globally, with a growing footprint in European markets such as Italy.

As TVS Motor celebrates 20 years of the Apache brand, the launch of the RTR 180 in Kenya marks the beginning of a new chapter—one that promises to elevate the country’s performance biking culture with world-class precision, power and technology.

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